About Jaypee Hotels
Jaypee Hotels, a division of Jaypee Group has been serving its customers with excellent services since 1981. It currently operates four luxury 5-Star Hotels, with two in Delhi namely Jaypee Siddharth and Jaypee Vasant Continental and the other two are located at Agra and Mussoorie. Jaypee Palace Hotel & Convention Centre at Agra is the group’s largest with a capacity of 350 rooms and Jaypee Residency Manor at Mussoorie is famous for offering luxurious services.

Objectives
Though the Jaypee Hotels enjoyed popularity among people, but the real task was to create Brand Image over the internet which will result in exposure among the target customers. Another principal objective was to drive online enquiries and reservations to obtain sales.

Our Internet Marketing Solution
To achieve the desired results, we adopted a mix of Search Engine Optimization and Pay per Click Management. While SEO techniques were utilized to achieve visibility in search engines resulting in traffic, PPC helped in initiating enquiries. The combination yielded the outcomes as desired for Jaypee Hotels.