About Merinoservices
Merino Services Limited (MSL) is a Business Consulting and IT Services organization providing value-added services as a Partner-to-Progress with their esteemed customers and business associates. MSL specializes in designing and implementation of various business solutions for customers. Some of their products include Enterprise Resource Planning, Enterprise Asset Management, Business Process Management, Corporate Performance Management, SOA (Service Oriented Architecture), Add On for Infor Baan/ ERP LN, and Advance Planning and Scheduling.

Challenges Faced
Being a highly competitive industry, it was a big challenge to get the site on top of the SERPs for keywords that defined the business. To know the initial status of the website we conducted a feasibility analysis which gave us the idea about the link popularity and site saturation count. After analyzing the site it was understood that there was lot to do to achieve the results. The site had a poor saturation level and absolutely no back links.

SEO Solution
Our team of SEO professionals created a strategic search engine optimization procedure with great focus on the link building. A link building campaign was initiated to increase the link popularity of the website. With that we also posted some articles, blogs, and press releases to increase the visibility of the site on online business spheres and portals. Gradually, the rankings of the website improved and it started showing some high business potential keywords. This increased the conversion rate and traffic of the website significantly.